New York, October 18, 2016. Going into the third debate, Donald Trump is at a disadvantage in the overall media image that is likely insurmountable according to new research from Media Tenor International.

“Trump is at a disadvantage in the media on all key topic areas,” says Roland Schatz, the founder and CEO of Media Tenor. “Clinton is now being framed with a better image on the economy, national security, and overall. Additionally, voter issues are no longer visible on the ...

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New York, October 10, 2016. Going into the second debate, Donald Trump was hit hard thanks to The Washington Post’s coverage of recent campaign performance and its scoop on the videotaped comments regarding nonconsensual sexual activity directed at women. Issues of typical concern to voters were off the agenda, as the media focused on Trump’s relationship towards women, according to new research from Media Tenor International.

“Trump is on the way to becoming known for the ver...

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New York, October 6, 2016. The media aftermath of the first presidential debate continues to place Clinton as in the lead on the economy, national security, and in the overall evaluation of the race. Additionally, the tone of coverage for Trump has fallen precipitously since the debate, with fewer than half of journalists offering positive or neutral coverage, according to new research from Media Tenor International.

“Trump has faced severe negativity on his tax returns, both on h...

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New York, October 1, 2016. The media aftermath of the first presidential debate placed Clinton as the firm winner on the economy, national security, and in the overall evaluation of the race. However, high levels of negativity for both candidates and historical examples where the tide turned in later debates, means the election isn’t over yet, according to new research from Media Tenor International.

“As we predicted, Clinton was well-prepared for the media environment surroundi...

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New York, September 27, 2016. Headed into the first presidential debate, the major candidates were in a dead heat not just because of the tone of media coverage on each of them, but because of the way media has portrayed key issues in the election, including the economy, the perception of Muslims, and the overall assessment of politicians, according to new research from Media Tenor International.

“Since 2000, our research has shown a significant impact on election results from the...

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